Being a successful salesperson like Chip Ervin is something that takes experience, hard work, and perseverance to achieve. A good salesperson has a set strategy in mind before they move forward. Salespeople aren’t just gifted with gab, they understand business, the marketplace, and the consumer. Here are a few keys to developing a successful sales strategy:
- Define Target Market: It is much easier to hit a target when you know how it looks, sounds, and behaves. A salesperson should think of a prospect in a similar fashion that a hunter would its prey. The more you know about the target market for your product, the better you will be at finding prospects and closing deals.
- Create Questions: A good salesperson knows that asking clients questions is a good way to disarm them and get them thinking about why they need the service. So before going on a sales appointment, it is a good idea to create a list of relevant questions. These should be provocative questions that show the client their immediate need of the service.
- Monitor and Adapt: The best salespeople continue to refine their sales strategy throughout their career. This requires you to properly monitor your performance. Find out what you are doing that is working, and what is not. Set goals, determine whether you hit those goals, then create new goals and adapt to reach them.
When Chip Ervin became an insurance broker he had to refine his salesmanship skills. His success in the field has been a result of his knowledge in sales.
Source(s): http://smallbiztrends.com/2011/11/5-keys-successful-sales-strategies.html
Chip Ervin 